We’ve all made mistakes. Some small. Others…well biggies…with consequences! So, it goes without saying that event planners, whilst learning their craft, will at some point get something wrong. Let’s face it events are complex entities in which there are innumerable ways in which you could get it wrong. So, is there a way to turn an event planning mistake into a positive? Sounds counter intuitive I know. The informed ‘making a mistake thinking’ suggests the following: Accept it. In the vast majority of events thankfully it’s not fatal. The caveat… [Read More]
How to make smart event planning decisions
As an event manager you will probably be making some kind of event planning decisions every day. Some small: a little detail change. Some BIG! – the consequences of which will have a significant bearing on your events’ ultimate success. Getting the big decisions right matters. You will be judged on these decisions. So is there anything we can do to help us make difficult event planning decisions. Make the process easier and more reliable. If you are wondering whether this is based on personal pain then yes, I have… [Read More]
How do event planners recruit event teams…that really do help them deliver successful events?
This Event Expert article focuses on your event teams and ‘how to’ recruit and work with event teams: that really do deliver. These guys and gals are vital and any time spent getting the right people on board is in my book, time well spent. Aren’t you lot supposed to be helping me run this event: Am I not paying you enough? Your event planning team will always be smaller in number than your event day team. You will therefore need to recruit more people to help you actually deliver… [Read More]
10 must do activities to undertake…BEFORE you press the event planning button!
Have you ever attended an event that really did not deliver? They were pleasant enough…just not a great use of your time and money. Well you are not alone. Over these past few years I dread to think how much private, corporate, community, public and charity money has been spent on events that didn’t deliver. Too many events are planned with little thought given as to whether they should have actually been run in the first place. In short no pre event business planning activities were undertaken. In my many… [Read More]
12 event customer touch points event planners must get right
Let me ask you a question. Do you know what your event customer journey (from interested party to satisfied delegate) is really like? So, what’s it like being on the receiving end of your attempts to ‘sign them up’ to your event and then give them a great event experience? There are indeed 12 event customer touch points event planners need to get right. I was listening to a marketer speak about customer touch points the other day, which got me thinking about the world of events and in particular… [Read More]
13 key traits of an inspirational event manager
There are indeed easier things in life to do than run an event. They are complex things that require event managers to demonstrate a range of organisational and leadership skills. In this blog I want to focus on the leadership skills an event manager should demonstrate and or seek to acquire. Successful events are nearly always a team effort and to get the best result ( a great event ) your event teams need to well lead: by you the event manager. Here are my 13 traits of an inspirational… [Read More]