I actually knew nothing about events when I started working on my first event. I quickly realised it was going to be a ‘learn as you go’ type of experience. Proper work experience some would say. Others me included think some sort of structured event management training would really have helped.
Few would disagree that there is no substitute for real life event planning experience. It’s undoubtedly the best way to learn. Well yes it is BUT…it needs to be done in the right way. Without help, knowledge or guidance it can in fact be a very damaging experience. I’ve met a lot people in my event training travels that were handed a ‘unique learning experience’…to plan and deliver an event and… never wish to do one ever again. They were dumped right in it and left to flounder.
Today with dedicated event teams few and far between, expenditure squeezed and marketing budgets cut, previously outsourced events are now being run in-house. The desire to run events has however not diminished.
Today’s event planners are now often best described as accidental or occasional. Events may appear in their job description but not in the job title. They often lack experience and qualifications yet are expected to deliver outstanding and rewarding events in this most public of environments.
Sounds familiar, is this you…don’t despair, help is at hand
So how can you learn to be an event manager?
Well here’s what I do. This has to be an on-going process. I attend lots of different types of events. Why…because in my experience good ideas can be found in all types of events. I am endlessly events curious – asking myself why and how did that work. I routinely go to the major events shows and exhibitions, not to see the exhibitors (that’s a bonus) but to go to the seminar programme and learn from industry speakers who have been there before.
I use the web a lot, to keep up to date with the latest thinking. I read about events and own a variety of event books – which I consult regularly. I am often found listening to or reading posts by the key industry players…because they know what they are talking about. On a personal development note I try to learn something new every day and have never been afraid to seek advice. I also look for training that will improve my skillset, improve my subject knowledge and show me new (to me) ways of working.
So who needs events training then…when you can learn on the job….well I still do. Do you?
As you now know, I have been using a variety of methods to learn my craft. Training is one of them too. Some of you will know I design and deliver In-house event management courses and coaching programmes covering all types of public and business events. Not surprisingly I would advocate training. The caveat: it has to be of a good quality and delivered by somebody who has recently done the job or still is doing it.
I believe as many do that event training has an important place to play in the development and nurturing of today’s new and the many ‘accidental or occasional event planners’ (people with events in their job description but not in their job title) I meet. Training gives them a process, ‘how to’ knowledge: explains where the various bits of the events jigsaw puzzle fit together. When this is lodged in the brain, any ‘on the job’ experiences will become so much more meaningful and a little less scary.
So how can I help you?
As an event management trainer and coach, I have been helping first time and occasional event planners and students, right through to experienced event professionals develop the skills and confidence to design, programme, promote and deliver their own exceptional events. I deliver a range of in-house event management courses and coaching programmes covering all types of public and business events to a wide range of clients. Over the past 15 years I have helped clients from the world of business, education, sport, the public and charity sector, training companies, tourism, creative agencies, universities and festivals to develop their business and public event planning skills. In case you are not sure my courses are entirely based on 22 years practical experience of designing, planning and delivering events. I practice what I preach. What will you get on my courses – the ‘how to’ of successful events. From concept to completion and all the stages in between
Why do I do it? Well to make a difference to the lives of these accidental and occasional events planners and to inspire them to believe in themselves: give newbie event planners the tools to tackle the ‘live’ experience with more confidence and a greater chance of success. And safe in the knowledge, that they did it themselves…with a little help from The Event Expert.
So if you are planning an event, been given an event to plan or previous events have not quite lived up to expectations then call me for chat or send me an email and let’s have an informal, no obligation chat about your event planning needs.
Thank you for reading this post