Exhibition stand staff training: How to be an outstanding exhibitor:
The power of exhibitions lies in the fact that they allow buyers and sellers to meet together in a market situation: get it right and your return on investment can be substantial: get it wrong and you will be left with a damaged reputation and a big bill! Exhibitions are the most cost effective way to put your product or service in front of potential customers.
Exhibitions allow product and services to be seen, handled and assessed. They also allow prospective customers to make an initial assessment of what they think of the sellers’ people, do they like them? Could they work with them? Those organisations who consistently do well at exhibitions know that the key to their success involves a combination of great stand design, relevance, and a visitor engagement strategy, great pre-event promotion, having a robust and structured follow-up procedure.
Interested? Would like to know more? Enquire about this course
They also know that 80% of the success of an exhibition will depend on the way your stand staff performs on exhibition day. They are your key ingredient to having a great show, so it makes sense to do everything you can to make sure they perform well on the stand. When prospective customers meet your stand staff they need to be impressed. So what do the ‘professionals’ do to ensure everyone who comes into contact with your team leaves the exhibition hall thinking ‘what a great bunch of guys they were and yes I would like to work with them’. This Exhibition stand staff training course is practical and based entirely on what exhibition stand staff must to do to ensure you definitely do have a great show.
You will learn how to: Duration: 4 hours Anybody – involved in organising, advising, staffing or sanctioning exhibition attendance. Examples of clients who have been on this course include:
Course format: We will be covering the 'how to' of:
Who should attend?
You will learn how to:
Duration: 4 hours
Anybody – involved in organising, advising, staffing or sanctioning exhibition attendance.
Examples of clients who have been on this course include:
Chris Powell is Director of The Event Expert. He specialises in helping individuals and teams design, plan and deliver their own high-quality event experiences. Chris has been designing, planning and delivering events for the past 20 years. He has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and coach.
For the past 15 years, he has also been helping a wide range of businesses, associations and public sector officers develop the ideas, skills and confidence to go it alone: run their own events. His clients include major corporates, local authorities, UK and European training companies, and a variety of marketing agencies and individuals.
With some 500 events successfully completed and over 3500 events managers trained, Chris knows a thing or two about the ‘how to’ of organising the events. He is also author of two event planning books ‘How to deliver outstanding corporate events’ (lulu.com) and an eBook ‘How to organise successful events’ (Amazon)