There are no hard and fast rules but getting the right event name is important. So what’s in a name – actually quite a lot as I am sure a lot of businesses will testify. The same I believe is true of what you call your events. This blog is not targeted at the big event players who have budgets to match but more at those event managers who need to make an immediate impression and don’t have a large promotional budget. Getting it right first time is imperative: as… [Read More]
Feeling under powered: running out of steam at an event? So might your audience!
Who doesn’t want to put on a good spread of food at their events? You’ve no doubt had the conversation about exactly what food you should provide at your events. Will it create the right impression: as you don’t want to be seen as scrimping on the food front? Now do you! So what event catering to provide…can be one of those tricky event planning conversations…where competing views are a plenty. However for all those newbie, occasional or accidental event managers out there: be warned that the food you do… [Read More]
13 key traits of an inspirational event manager
There are indeed easier things in life to do than run an event. They are complex things that require event managers to demonstrate a range of organisational and leadership skills. In this blog I want to focus on the leadership skills an event manager should demonstrate and or seek to acquire. Successful events are nearly always a team effort and to get the best result ( a great event ) your event teams need to well lead: by you the event manager. Here are my 13 traits of an inspirational… [Read More]
Running Event Control effectively
Every event needs somebody to run the show and they need to be located somewhere. For small events this would be the event manager, a phone and or radio and perhaps a table. As your event gets bigger in size and complexity then a designated space – gazebo, tent, portable cabin or room is required: to which people can be directed to. When you have large numbers attending your event or a lot of logically challenges (things or people) then the effective running of event control is critical to the… [Read More]
Do businesses and organisations really need to run events?
I am often asked whether holding an event can really improve a company’s visibility and sales. They ask…Is it going to be time, effort and money well spent? And my answer is always YES: a properly thought out, professionally delivered event can make a big difference to your sales and brand awareness: to name but a few event benefits. The key words…’properly thought out’. So how can events help businesses? Events are a tried and tested method for businesses to reach and engage with their audiences. Increasingly events form a… [Read More]
Up Helly Aa
It’s no great surprise to learn that I am a fan of all types of events! Now here’s an event that is only (I believe) seen in the Shetlands Islands, Scotland. Up Helly Aa is probably best described as a fire festival although it is a lot more than just that. It’s quite spectacular and I’d love to go. It takes place in various locations in Shetland and on the last Tuesday of January every year. It dates back to the late 19th Century and has Norse origins. It is… [Read More]