As major event and festival season has well and truly landed; those big budget events appear to be nailing it. Alas, life at the less glamorous but equally important end of business and public events is not so rosy. Registrations for events maybe high but actual attendances remain stubbornly low. How should this impact your future event strategies. Here are my thoughts on your ongoing event strategies Our time is precious: many of us have spent too much time travelling to work and therefore to events for too long. It’s… [Read More]
Live events – still not everyone’s cup of tea
It’s easy to believe that live events are back with a bang. The reality is yes, certain major sporting, music and theatrical events have sold out. We have all seen the tv coverage of these types of live events and its lovely to see full houses again. These events however represent a very small percentage of the total number of events delivered every year. The reality is that a lot of events we knew and attended pre-covid are no more and across the board live attendances are down. Ticket sales… [Read More]
8 steps to the perfect virtual event
The truth is: Events appeal to your primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in your DNA. While live events will never go out of fashion, many are now realising that they simply ‘must have’ a virtual event offering. Those already running virtual events are reaping the undoubted rewards. Audiences too are lovin’ them (when done well!) and will expect to be given the choice to attend your events remotely, now and in the future. If events form part… [Read More]
Event Evaluation: On a scale of 1 to 10 how would you rate this event…Seven!
This Event Expert article focuses on event evaluation and specifically on the process of proving you’ve done a good job – delivered a successful event. It’s an activity we simply must do but in truth most of us could happily do without it! Just before leave – please complete this ‘short’ survey Proving the success of your event more often than not includes cajoling audiences to complete a survey. It’s time to adopt the ‘feedback is the breakfast of champions’ mantra! Let’s take a step back and look at the… [Read More]
7 key event management skills – all event managers need!
So you want to be an Event Manager? Fancy the bright lights, the glitz and glamour? Alas there’s a stark difference between being an event manager and being a guest at an event! Events are a wonderful thing but designing and planning events is no soft option. So, what do I think are the 7 key event management skills an event manager needs to succeed today? I have been organising events for the past 25+ and wouldn’t want to do anything else. I love the live and exciting world of event… [Read More]
How to avoid any event production nightmares!
Event production will always have its logistical challenges. It is something all event managers need to deal with at every event they organise. It’s absolutely vital that this stage goes well. Event production is like directing a play: it is built scene by scene The event production stage can be a stressful time as you begin to feel the pressure and the mounting expectation to deliver a great event. You know time is running out. It often feels like there are not enough hours in the day to get everything… [Read More]