Events often form a key part of organisational marketing strategies. They are a fantastic way to acquire and retain customers, raise awareness, highlight expertise or could be your primary business activity. Event planners, as ever, are under pressure to deliver high quality, innovative event experiences and to create a lasting impression…for all the right reasons! Nobody wants their event remembered for a lapse in event safety procedures! Your duty of care Event planners have an absolute ‘duty of care’ to protect the health, safety and welfare of staff, volunteers, attendees,… [Read More]
How to build strong ‘event’ working relationships….and rebuild them if, things start to go wrong
This Event Expert article focuses on relationships: building and maintaining great working ‘event’ relationships. Yes, running events requires us to build strong working relationships with a whole range of people. Some will work from the get go: others take time to mature…while others just lurch from one crisis to another. Here’s my thoughts on some techniques you can use to help build strong working relationship and importantly rebuild them when things go wrong. Events – what could possibly go wrong! Event are the ultimate live marketing experience. They are complex… [Read More]