There are no hard and fast rules but getting the right event name is important. So what’s in a name – actually quite a lot as I am sure a lot of businesses will testify. The same I believe is true of what you call your events. This blog is not targeted at the big event players who have budgets to match but more at those event managers who need to make an immediate impression and don’t have a large promotional budget. Getting it right first time is imperative: as… [Read More]
Why waste your event budget on an event advert. Everyone knows they don’t work?
Is taking out event advertisements…so yesterday? Today it’s all about how’s your inbound marketing strategy. You’ve just got to be online. Many of you I know are familiar with the myriad of online promotional tools available to event planners. But is there still a place for an advert. The answer I believe is a carefully considered ‘yes’. So how do event planners ensure they get the maximum benefit for from any adverts they place. This blog will discuss why you should (with caveats – see below) continue with this type… [Read More]
Is your event making the news?
Promoting events is tough. Getting your event noticed is tough. Getting people to sign up and buy a ticket – even tougher. Most event promoters could do with a little third party help here…so attracting the attention of the press by way of some ‘event public relations’ is one way to boost your events’ profile. Before social media the role the press played in helping to promote events was significant. When I think back to my early event management days as well as having to get the press ‘on side’… [Read More]