We are still some way from all live events coming back anytime soon. In their absence, I somewhat surprisingly have become a real virtual event convert. The caveat being these types of events have to be wholly planned with a remote audience in mind. You can’t just move your old live events on line and think it will work. It won’t! Some companies have grasped the virtual event opportunity and had great results. Most however are sitting back, hoping, waiting for things to get better. Please don’t. If events were… [Read More]
How to design virtually brilliant events
While there has been a small number of Covid Secure live events, live events of size, are alas not coming back anytime soon. In the absence of live in person events, I have become a real virtual events convert. The caveat they have to be done well and wholly planned with a remote audience in mind. You can’t just move your old live events format on line and think it will work. It won’t! Virtual event design requires a different skill set and perspective. Some companies have already grasped the… [Read More]
Virtual events: should be priced to sell and not given away for free!
While there has been a small number of Covid Secure live events, live events of size, are alas not coming back anytime soon. In the absence of live in person events, I somewhat surprisingly, have become a real virtual events convert. The caveat they have to be done well and wholly planned with a remote audience in mind. You can’t just move your old live events format on line and think it will work. It won’t! Some companies have already grasped the virtual events opportunity and posted some great results…. [Read More]
8 steps to the perfect virtual event
The truth is: Events appeal to your primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in your DNA. While live events will never go out of fashion, many are now realising that they simply ‘must have’ a virtual event offering. Those already running virtual events are reaping the undoubted rewards. Audiences too are lovin’ them (when done well!) and will expect to be given the choice to attend your events remotely, now and in the future. If events form part… [Read More]
The wonderful world of virtual events
With talk of easing restrictions and the possibility of Covid Secure events taking place at some time soon, some suggest that virtual events may soon be so ‘last’ year. WRONG! Industry estimates are suggesting that 3 in 4 events will take place virtually by 2024. Even if they are in part right that is an enormous shift from live to virtual. Online events are here to stay. Yes, its today’s’ must have. If events form part of your marketing or financial strategies then in order to continue to serve, connect… [Read More]
Event Evaluation: On a scale of 1 to 10 how would you rate this event…Seven!
This Event Expert article focuses on event evaluation and specifically on the process of proving you’ve done a good job – delivered a successful event. It’s an activity we simply must do but in truth most of us could happily do without it! Just before leave – please complete this ‘short’ survey Proving the success of your event more often than not includes cajoling audiences to complete a survey. It’s time to adopt the ‘feedback is the breakfast of champions’ mantra! Let’s take a step back and look at the… [Read More]