How to organise outstanding business events course
Events are a tried and tested method for businesses and organisations to generate sales, demonstrate new products and services, build prospect databases, brand awareness and strengthen existing relationships. Events allow potential customers to get to see and experience you, your products and services in action – before they buy! In fact, they are the ultimate live marketing experience. However, creating that memorable and crucially rewarding event is no easy task.
This one day business events course is for organisers of corporate events such as conferences, speaker events, official visits, seminars, dinners, awards, exhibitions, team building, ceremonial events and reward and appreciation events. The course is for event planners with experience and will give them everything they need to know about designing, planning and delivering high quality, successful and rewarding events.
Interested? Would like to know more about this business events course? Enquire about this course
The Event Expert ‘How to deliver outstanding business events course’ is a hands on, high content session designed to give you all the tools you need to run successful events – on time, on budget, every time. You will get clear, logical, easy to follow advice that you can implement straight away. You will get a reference material, templates, top tips, planning aids and access to my unique 8-stage event planning process. I use it to run my own events and I have been designing, planning and delivering events for the past 20+ years.
Business events Course format: We will be covering the 'how to' of:
On this business events courses we will be covering the ‘how to’ of –
- Delivering your event set against the principals of The Event Expert event planning process
- Delivering an event your customers actually want
- Designing, theming and positioning your event
- Evaluating and selecting the best ideas and writing an event brief
- Using objective setting to guide your event planning
- Event planning: project plans, budgeting, picking your event team, selecting and booking competent contractors, setting a date, drafting event outline, insurances and contracts
- Selecting your venue criteria: searching and evaluating venues, site visits, venue quotes, preparing an event site plan
- Designing an event programme that’s excites, booking acts, entertainment and speakers, event catering, encouraging participation, setting event timings
- Creating compelling copy, using a variety of promotional media, calls to action, selling benefits, social media, pricing your event, incentivising attendance, methods of payment and registrations
- Delivering your event, operational plans, managing your suppliers, contractor and speaker requirements, catering schedules registration desks, joining instructions, risk assessments and emergency planning
- Leading, motivating and briefing your event team
- Event evaluation and return on event
And …deliver a successful and rewarding event packed full great take away memories
Course programme
- The world of events
- 8 point event expert planning process
- Purpose: Reasons to event, research, audience profile
- Presentation: Creating and designing an event that excites! Agreeing a look, style, format, positioning your event, idea evaluation, setting a theme
- Event planning: event project plans, budgeting, picking your event team / contractors, contracts, date setting, insurance, drafting event outline,
- Place: setting venue criteria, searching and evaluating your venue, site visits, preparing site plans
- Programme: Designing an event programme that’s excites, creating your event programme, catering, encouraging participation, setting event timings, booking activities
- Promotion: Creating compelling copy, using a variety of promotional media, calls to action, selling benefits, incentives, registrations, event web sites
- Production: Delivering your event, operational plans, managing your suppliers, risk assessments
- People: It’s show time, leading your events teams, event evaluation and return
Who should attend?
If you work in or own a business, large or small and see events as a key part of your marketing plans and want to deliver great events, then this course is for you.
Examples of clients who have been on this course include:
- The House of Dior
- Foreign and Commonwealth Office
- The Hospital Club
- Heineken
- London Chambers
- Skanska
- Casio Electronics
Your event management tutor
Business events Course format: We will be covering the 'how to' of:
On this business events courses we will be covering the ‘how to’ of –
- Delivering your event set against the principals of The Event Expert event planning process
- Delivering an event your customers actually want
- Designing, theming and positioning your event
- Evaluating and selecting the best ideas and writing an event brief
- Using objective setting to guide your event planning
- Event planning: project plans, budgeting, picking your event team, selecting and booking competent contractors, setting a date, drafting event outline, insurances and contracts
- Selecting your venue criteria: searching and evaluating venues, site visits, venue quotes, preparing an event site plan
- Designing an event programme that’s excites, booking acts, entertainment and speakers, event catering, encouraging participation, setting event timings
- Creating compelling copy, using a variety of promotional media, calls to action, selling benefits, social media, pricing your event, incentivising attendance, methods of payment and registrations
- Delivering your event, operational plans, managing your suppliers, contractor and speaker requirements, catering schedules registration desks, joining instructions, risk assessments and emergency planning
- Leading, motivating and briefing your event team
- Event evaluation and return on event
And …deliver a successful and rewarding event packed full great take away memories
Course programme
- The world of events
- 8 point event expert planning process
- Purpose: Reasons to event, research, audience profile
- Presentation: Creating and designing an event that excites! Agreeing a look, style, format, positioning your event, idea evaluation, setting a theme
- Event planning: event project plans, budgeting, picking your event team / contractors, contracts, date setting, insurance, drafting event outline,
- Place: setting venue criteria, searching and evaluating your venue, site visits, preparing site plans
- Programme: Designing an event programme that’s excites, creating your event programme, catering, encouraging participation, setting event timings, booking activities
- Promotion: Creating compelling copy, using a variety of promotional media, calls to action, selling benefits, incentives, registrations, event web sites
- Production: Delivering your event, operational plans, managing your suppliers, risk assessments
- People: It’s show time, leading your events teams, event evaluation and return
Who should attend?
If you work in or own a business, large or small and see events as a key part of your marketing plans and want to deliver great events, then this course is for you.
Examples of clients who have been on this course include:
- The House of Dior
- Foreign and Commonwealth Office
- The Hospital Club
- Heineken
- London Chambers
- Skanska
- Casio Electronics
Chris Powell is Director of The Event Expert. He specialises in helping individuals and teams design, plan and deliver their own high-quality event experiences. Chris has been designing, planning and delivering events for the past 20+ years. He has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and coach.
For the past 20+ years, he has also been helping a wide range of businesses, associations and public sector officers develop the ideas, skills and confidence to go it alone: run their own events. His clients include major corporates, local authorities, UK and European training companies, and a variety of marketing agencies and individuals.
With some 500 events successfully completed and over 5000 events managers trained, Chris knows a thing or two about the ‘how to’ of organising the events. He is also author of two event planning books ‘How to deliver outstanding corporate events’ (lulu.com) and an eBook ‘How to organise successful events’ (Amazon)
Duration: one day
Interested? Would you like to design, plan and deliver great business events? Enquire about this business events course