As the weeks whizz by and a new financial year looms it is time to finalise this years’ marketing plan. In particular, what methods you are going to use to tell everyone about your wonderful products and services. You will no doubt have conducted a review of last year’s efforts and concluded that events are the way forward…really…so speaks an event man. However, is there any truth in this assumption? I think so…
Events are a tried and tested method for businesses, associations and public bodies to reach and engage with their audiences. They are indeed the ultimate live marketing tool and, as such are immensely powerful. Events not only bring a variety of benefits to the host organizations but also, to those who participate and attend them. Furthermore, events can perform a wide variety of functions and are used by a range of organisations, to great effect. So there you have it!
Events do in fact increasingly form a key part of many organisations marketing strategies. Why? Because events allow audiences to actually experience, first-hand, a company, its people and services. They can look somebody in the eye and have a one-to-one dialogue about what matters to them. For that reason, they are incredibly effective. The issue for the event planner is therefore, how do you create a fabulous and lasting impression on the audience and so ensure they remember you for all the rights reasons. Even for events just involving your staff such as a team building and away days, the principal of creating a great impression still holds true. For your audience, events are as near as you can get to an in-company experience, without actually having to buy anything. Get it right and great things can happen: get it wrong and your reputation can be damaged.
So, what types of events do businesses organize? Just about anything really.
Dinners, banquets, luncheons, receptions
State / Royal / VIP visits
Media / Press launch
Product launch / showcase new services
Ceremonial occasions / celebration
Community project / fundraiser
Opening / closing / naming / topping out ceremonies
Client reward / recognition
Annual general meetings
Milestones / anniversaries
Open days / tours
Awards / tributes
Attracting new clients
Naming ceremonies / topping out new buildings / opening ceremonies
Recruitment / careers
There is quite a range of events: so choose carefully and wisely. If you need a some help in making the right choice, want to know a more about designing, planning and delivering any kind of event and or think a little help from an event manager who has been there many time before, then contact me at firstname.lastname@example.org or call me on 01256 335192. I just might be able to help.
The Event Expert