Let me introduce you to….are sorry I know spoke a few minutes ago but I have forgotten your name! This ever happened to you at an event. Certainly happens to me. So what can event managers do to help me or possibly you?
I believe name badges are extremely important at most types of corporate events. They allow those in attendance to become more familiar with each other. Knowing to whom you are talking is comforting for that person and can help to encourage and enhance conversation. There are very few types of events when badging guests is not desirable.
I would also strongly recommend that all event staff are badged and, in this case, have a different coloured badge so they can be easily identified. You may want to consider whether your speakers or sponsors require different coloured badges too.
Here are some points to consider:
- Request name information at the time of registration
- Use as good a quality badge as you can afford
- Be sensitive to your guests’ attire – badges should not damage clothing
- Brand your badges – with a company or event logo
- Assure legibility – including the first name, surname and company is fine
- Arrange all badges and tickets – with the name facing out (as guests always spot their names long before you do)
- Print all badges off before your event and not on event day
- Recycle – collect badges on departure
- Have spare badges, clips and cards – just as there are always no-shows, there are also always guests who did not make it through the formal registration process
- Hire, buy a badging machine(s) or use the function for this on the registration software systems
I know some events are ditching the badge, possibly listening to those whose job it is create them a little too much but I don’t know many people who don’t like or at least value them.
To badge or not to badge…that is not the question.
Chris Powell, The Event Expert specialises in helping accidental and occasional event planners develop the skills and confidence to design, programme, promote and deliver their own exceptional events. I deliver In-house event management courses and consultancy services covering all types of public and business events. www.theeventexpert.co.uk