Events often form a key part of organisational marketing strategies. They are a fantastic way to acquire and retain customers, raise awareness, highlight expertise or could be your primary business activity. Event planners, as ever, are under pressure to deliver high quality, innovative event experiences and to create a lasting impression…for all the right reasons! Nobody wants their event remembered for a lapse in event safety procedures! Your duty of care Event planners have an absolute ‘duty of care’ to protect the health, safety and welfare of staff, volunteers, attendees,… [Read More]
Event strategies: variety will be the key to your future events success
As major event and festival season has well and truly landed; those big budget events appear to be nailing it. Alas, life at the less glamorous but equally important end of business and public events is not so rosy. Registrations for events maybe high but actual attendances remain stubbornly low. How should this impact your future event strategies. Here are my thoughts on your ongoing event strategies Our time is precious: many of us have spent too much time travelling to work and therefore to events for too long. It’s… [Read More]
Live events – still not everyone’s cup of tea
It’s easy to believe that live events are back with a bang. The reality is yes, certain major sporting, music and theatrical events have sold out. We have all seen the tv coverage of these types of live events and its lovely to see full houses again. These events however represent a very small percentage of the total number of events delivered every year. The reality is that a lot of events we knew and attended pre-covid are no more and across the board live attendances are down. Ticket sales… [Read More]
How to plan and write a Covid Secure Event Risk Assessment
Do you want to run events again? You’ll need a Covid Secure Event Risk Assessment. As events are starting to be planned and a roadmap back to live events exists, I thought I’d share with you the inside track on how to write a Covid Secure Event Risk Assessment. This essential document, a legal requirement, will have to pass muster if, you want approval for your event to go ahead. While some have noted the roadmap comment about events which says ‘without restrictions’ I, can assure you that there cannot… [Read More]
12 online event customer touch points….event planners must get right!
Let me ask you a question. Do you know what your online event customer journey (from interested party, logged in on event day to satisfied delegate) is really like? So, what’s it like being on the receiving end of your attempts to ‘sign them up’ to your event and then give them a great event experience? what are your online event customer touch points? I was listening to a marketer speak about customer touch points the other day, which got me thinking about the world of online events and in… [Read More]
Virtual events – lessons not too be learnt!
We are still some way from all live events coming back anytime soon. In their absence, I somewhat surprisingly have become a real virtual event convert. The caveat being these types of events have to be wholly planned with a remote audience in mind. You can’t just move your old live events on line and think it will work. It won’t! Some companies have grasped the virtual event opportunity and had great results. Most however are sitting back, hoping, waiting for things to get better. Please don’t. If events were… [Read More]