This Event Expert article focuses on event posters. Perhaps a little traditional for you in today’s digital world? Well think again. Posters / flyers remain a much-used promotional tool and one of the most creative and interesting ways to get your event message across to your target audience. Here’s my thoughts on how to create, print and distribute a stand out event posters. Please feel free to share it with your connections if you think it’s a useful read. Thank you. Event Posters – aren’t they so last year? Print… [Read More]
Few events ever sell themselves. How do you SELL OUT your event
Getting people to turn up to your events is tough. I know. Very few events and certainly none of the ones I have worked on have ever ‘sold themselves’. Persuading somebody to part with the cash or just to register requires tenacity, creativity and determination. You simply can’t bash out a few circular emails and think it will work. A structured, detailed and thorough event promotion plan is a necessity. Here’s a truism: Great event, poorly promoted = certain failure Your event may be the next big thing but, if… [Read More]
What not to eat on events duty!
Having spent days on site over the years setting up, running and breaking down events, I thought I would take a light-hearted look at how event managers should feed themselves during events, particularly events where they are on site for more than 2 days. So perhaps what not to eat on events duty! So what should event managers be eating to maintain peak condition: to keep them functioning right at the top of their game: despite often-long hours at the helm. As I am sure, you are aware there is… [Read More]
The Carnival is dead – long live the Carnival
As festival season is well under way my thoughts turned to the more budget end of the festival market – local carnivals and community events. But I here you say aren’t carnivals a thing of the past, something you were taken too when you were a child. So who wants community events? I do and I am not alone With our (event managers and our clients) obsession to produce ever more spectacular events: because that’s what everyone expects (nee demands) and because we live in a multi-sensory, multi-visual world, it… [Read More]
It’s a picture – Capturing key images of your event
As event planners our main focus is always on delivering a great event: which is what we do. We must however ensure we also record just how great an event it’s been! It is important to have a pictorial record of all events. The size, significance and post event legacy strategy will dictate the extent of the solution. The cost of the solution can vary from ‘a lot’ to ‘very little’. You need to have some lasting images of your event, not only for your records and sponsors but also… [Read More]
You’ll all welcome to my event. Actually you shouldn’t be.
We’ve got something for everyone. Everybody’s welcome to our event. Actually no they shouldn’t be. Your event or more specifically your event programme (what they are going to do, see, learn and take part in) really shouldn’t be for everyone. If you run a business you will know who buys your products or services: your customer profile. Events are no different. Event planners must have a very clear idea in their head as to exactly who they believe will come to their event: their customer/ audience profile. Importantly who can… [Read More]