This Event Expert article focuses on event evaluation and specifically on the process of proving you’ve done a good job – delivered a successful event. It’s an activity we simply must do but in truth most of us could happily do without it! Just before leave – please complete this ‘short’ survey Proving the success of your event more often than not includes cajoling audiences to complete a survey. It’s time to adopt the ‘feedback is the breakfast of champions’ mantra! Let’s take a step back and look at the… [Read More]
How to select the perfect event name
There are no hard and fast rules but getting the right event name is important. So what’s in a name – actually quite a lot as I am sure a lot of businesses will testify. The same I believe is true of what you call your events. This blog is not targeted at the big event players who have budgets to match but more at those event managers who need to make an immediate impression and don’t have a large promotional budget. Getting it right first time is imperative: as… [Read More]
Few events ever sell themselves. How do you SELL OUT your event
Getting people to turn up to your events is tough. I know. Very few events and certainly none of the ones I have worked on have ever ‘sold themselves’. Persuading somebody to part with the cash or just to register requires tenacity, creativity and determination. You simply can’t bash out a few circular emails and think it will work. A structured, detailed and thorough event promotion plan is a necessity. Here’s a truism: Great event, poorly promoted = certain failure Your event may be the next big thing but, if… [Read More]
Why waste your event budget on an event advert. Everyone knows they don’t work?
Is taking out event advertisements…so yesterday? Today it’s all about how’s your inbound marketing strategy. You’ve just got to be online. Many of you I know are familiar with the myriad of online promotional tools available to event planners. But is there still a place for an advert. The answer I believe is a carefully considered ‘yes’. So how do event planners ensure they get the maximum benefit for from any adverts they place. This blog will discuss why you should (with caveats – see below) continue with this type… [Read More]