Who doesn’t want to put on a good spread of food at their events? Your events catering is part of the programme. You’ve no doubt had the conversation about exactly what food you should provide at your events. Will it create the right impression: as you don’t want to be seen as scrimping on the food front? Now do you! So what events catering should you provide…can be one of those tricky event planning conversations…where competing views are a plenty. However for all those newbie, occasional or accidental event managers… [Read More]
Running Event Control effectively
Every event needs somebody to run the show and they need to be located somewhere. For small events this would be the event manager, a phone and or radio and perhaps a table. As your event gets bigger in size and complexity then a designated space – gazebo, tent, portable cabin or room is required: to which people can be directed to. When you have large numbers attending your event or a lot of logically challenges (things or people) then the effective running of event control is critical to the… [Read More]
Few events ever sell themselves. How do you SELL OUT your event
Getting people to turn up to your events is tough. I know. Very few events and certainly none of the ones I have worked on have ever ‘sold themselves’. Persuading somebody to part with the cash or just to register requires tenacity, creativity and determination. You simply can’t bash out a few circular emails and think it will work. A structured, detailed and thorough event promotion plan is a necessity. Here’s a truism: Great event, poorly promoted = certain failure Your event may be the next big thing but, if… [Read More]
Do businesses and organisations really need to run events?
I am often asked whether holding an event can really improve a company’s visibility and sales. Why should businesses plan events? They ask…Is it going to be time, effort and money well spent? And my answer is always YES: a properly thought out, professionally delivered event can make a big difference to your sales and brand awareness: to name but a few event benefits. The key words…’properly thought out’. So how can events help businesses? Events are a tried and tested method for businesses to reach and engage with their… [Read More]
So what’s in a event name…badge
Let me introduce you to….are sorry I know spoke a few minutes ago but I have forgotten your name! This ever happened to you at an event. Certainly happens to me. So what can event managers do to help me or possibly you? I believe event name badges are extremely important at most types of corporate events. They allow those in attendance to become more familiar with each other. Knowing to whom you are talking is comforting for that person and can help to encourage and enhance conversation. There are… [Read More]
Do you market test your events ideas….will they work?
To event or not to event: That is the question for which you need to seek a sensible answer! So you think you want to run an event. Well by all means ‘go for it’. You could get lucky! Or may I suggest that checking an events’ market and financial feasibility before committing to it…is a MUST do activity. Clearly I am not talking about parties, wedding and so forth but wouldn’t you want to increase your chances of having a successful event on your hands by conducting a pre-event… [Read More]