The Event Expert: Event Management Case Study
The idea of the ‘Find Your Talent’ programme was to give young people in England the chance to experience high quality arts and culture.
Having been selected as a pilot area for the government’s £25million ‘Find Your Talent’ programme, Hampshire County Council together with Portsmouth and Southampton City Councils were required as part of their funding agreement to organise a press launch.
The funders, The Department of Media, Culture and Sport required each of the 10 pilot schemes to design, plan and deliver a press launch. The event needed to attract members of the local and arts press, as well as, local authorities, schools, arts and creative organisations.
An event manager, used to working in multi-agency partnerships and with experience of working with local authority officers was required. We got a call.
So, how did we help?
Ensuring this ground breaking project team of local authority and county council officers were going to be able to work well together, and deliver a great event was going to require an event manager with experience, tact and diplomacy. After an initial planning meeting to agree the events’ outcomes and objectives, we set about creating and planning a memorable and equitable press launch. The event was after all about young people, so we agreed an event programme that would only feature the cream of local young talent. The programme consisted of RAP artistes, Dhol Drummers, dances – traditional and modern, music and a Neo-Vaudevillian. The event was chaired by a ‘rather young’ local radio presenter – called DJ Sparky! The Event Experts – designed the programme, wrote presentation scripts, sourced and liaised with the venue, contracted key services, prepared press packs, conducted artiste liaison and managed the events’ build up, show and break down.
The feedback from the event was very positive.
An audience of over 60 members of the press, local authority officers, schools and creative organisations enjoyed a launch programme full of excitement, colour and performance.
The launch took place at Action Stations, set in spectacular setting of Portsmouth’s Historic Dockyard. Of great significance, was the fact that the event gave the impression that is was designed for and delivered by young people. But for the event to be a complete success, we needed the press to turn up and cover the event – which they did in good measure.