How to organise successful events – A practical, step by step guide to planning successful public events

Do you run or are thinking of running events?
Do you want to increase visitor numbers and spend at your events?
Do you want to learn how to design, plan and deliver high quality events?
Do you want to be an outstanding event manager?

If so, please read on… everything you need to know about organising your own successful public events is in this innovative new e-book.

Event Management

Events, like many things in life, seem in essence quite simple things but are in fact, a little more difficult to actually deliver. Designing, planning and delivering events is a bit like directing a live stage show. Unlike a show though: there are usually no dress rehearsals, safety nets, full run through and once started - no second chances. Events are the ultimate live marketing experience, get it right and the accolades will be forthcoming: get it wrong and the fallout could be disastrous. So I want to help you ensure everyone will be talking about your event - for all the right reasons.

So, what if you could learn all the insider secrets of the events professionals? Learn how to design, plan and deliver high quality event experiences, packed full of great take-away memories. Sound interesting?

Would you also be interested in knowing about an event management process that will help you deliver great events. The e-book gives you a tried and tested system that takes the guess work out of running events.

The How to organise successful events - A practical, step by step guide to planning successful public events e-book has been specifically written to give event planners the confidence, skills and tools to deliver great events. As you may already know, event management is no soft option and the pressure to deliver is ever present. But, with a little of the right kind of help and a desire to learn we can all be great event managers.

NB: What are public events? They are those events, possibly in a Park, Village Hall, Sports centre, School, Street, Attractions etc… They may be free to enter and are often attended in ones’ leisure time with family and friends.

"Chris ‘book is a very useful, clear, concise, easy to understand, step by step guide to organising an event. It is written in plain English. It is a great piece of work, which I would highly recommend to all organisers of small public events. It’s excellent and well worth every penny".

Richard Limb, Director of Leisure Safety, Capita Symonds, President of the National Outdoor Events Association

How to organise successful events e-book

This e-book is written by Chris Powell, The Event Expert. In it he shares everything he has learnt and put into practice over the past 18 years of designing, planning and delivering public events. It is the must-have guide on everything you need to know about running successful public events.

This step-by-step guide is based on my proven 8-step The Event Expert Event Planning Process. It is the same process I use to run my own events. My e-book is comprehensive and takes you through every stage of designing, planning and delivering a successful event. You will get insider advice, planning techniques and tips that will take much of the risk out of planning your events: allowing you to deliver exciting and enjoyable events, packed full of great take away memories.

“It’s not easy running an event. I know how much work goes in making them a success, so Chris’ book is a little gem. Clearly written by an event manager for event managers it’s the complete ‘how to’ guide to designing, planning and delivering a public event. Each page is packed full useful hints, tips and to do lists. It’s very comprehensive, easy to read - a must for any event planner”

Stephanie Hale, founder of The Millionaire Boot camp for Authors and The Millionaire Boot camp for Women.

Chris Powell

About the author – Chris Powell

Chris Powell, (above) founder of The Event Experts, has been designing, planning and delivering events for the past 18 years. He has been a local authority event manager and director of a range of events including exhibitions, food and beer festivals, press launches, music, arts, sports, parties and conferences - as well as helping a variety of organisations to deliver their events – as a freelance event manager and coach. Chris specialises in providing his clients with a complete event management service, from conception to completion, and everything in between.

As an event management trainer and lecturer, Chris is employed by a range of organisations to deliver a variety of event management training courses. He trains first-time event organisers and students, right through to experienced event professionals.

Dear Chris, I just like to say your book is such an inspiration. It has given me the push I need to hold my country fete at my home this summer on the former farm yard. Had hoped to hold it two years ago...so, here goes. Planning is already in progress. Thanks chris

Pat Simmonds

With some 500 events successfully completed and over 2000 event managers trained, Chris knows a thing or two about how to deliver successful events. His experience covers the full range of cultural, sports and business events from local events right through to major festivals. Within this e-book, Chris shares his knowledge, skills and expertise so that you can also learn how to deliver outstanding public events on time and on budget.

"With the pressure on events professionals to deliver successful events ever present, Chris Powell's book is a very welcome and much needed resource. The book provides a user friendly guide covering all the essentials of modern day event delivery, as explained by a top professional. This book also doubles up as a a great aid to the academic study of event management as it is well structured with concise but with comprehensive chapters complete with practical activities and chapter summaries. It is a book I therefore recommend to my students as it provides an up to date, accurate insight into the demands and complexities of event management".

Emma Nolan, Event Manager, Programme Leader, The University of Winchester

Your investment

At just £22.00 this is an investment ideal for those individuals and organisations looking to create high-quality, outstanding events whilst really getting value for money.

Kindle version

If you refer you can obtain a Kindle compatable copy of my book from Amazon. It is priced at £19.48. The reason it is slightly cheaper is the Kindle format strips out are the colour and formatting present in the original ebook.

60 day, No questions asked Guarantee

If you’re not satisfied that this e-book is not helping you deliver great public events within 60 days just let me know and we’ll refund your money back in full.

Extra bonuses for buying this e-book

1. Attend any The Event Expert training course in the next 2 years and receive a 20% discount on the course fee worth £90 (per course).

2. Receive free email support for 3 months - worth £200

3. Free sign-up to my newsletter, so you will just keep getting regular event tips and blogs and offers – priceless!

Would you mind spreading the word?

I’d love your help in spreading the word about ‘How to organise successful events'...so if you know of any colleagues, partners, friends or network contacts who would be interested in this e-book please do share this with them. Thank you

Thank you for sending me a copy of your eBook. I read though the parts on venue finding the night before my interview as you told me to and learn some valuable points that I was then able to talk about in my actual interview. I have just got offered a position with that company, so would like to personally thank you for giving me that vital information, I wouldn't have been able to answer the venue questions as good as I did without it. Your eBook is certainly an event bible! All the best of luck with it!!

Again, thank you so much!

Natasha McCartan – Events Student

Here's a few more book testimonials

Lizzie Craddock

This is one of the most useful books 'how to' I have purchased. It is easy to use and covers all aspects that should be considered when organising event... from the obvious to the obscure. I would highly recommend this book to anybody organising a small or medium size event as it takes you through step by step and is clear concise and very easy to follow.

I personally found the top tips and chapter summaries extremely valuable and these make the book easy to read and emphasize the key points. This book is well worth the money paid as I have found that it can be used to assist with a multitude of events from birthday parties to exhibitions and fundraisers.

Lofty

Whilst it seems that most anyone believes they can organise an event, this book may make that a reality. Having been working in the hospitality and events industry for more years than I care to remember its not often that I can find a product or supplier who can add something to what I can offer, but this book certainly does. It brings to the reader a variety of options for most scenarios and even if your event does not specifically line up with the information included within it, you will still be guided in the direction you should be going.
A really useful aide memoire for those like me a little long in the tooth or for the less experienced allow the author's experience to show you the path to follow with the hints, tips and guidance which will enable you to organise your own successful events.

Allyson Taylor

A refreshingly good read. I found it easy to navigate the main points and it has been extremely valuable to me when running numerous events recently. I've never felt the need to write a review on a book .. until now. I recommend this book to everyone planning an event, it's worth every penny.

Paul Bulpitt

Having had experience of running events previously at The Wow Company, we thought we had a reasonably good understanding of how to run successful events. Our events have always been good, but after reading 'How to Organise Successful Events' - our events now have more structure, can be organised with many less 'man-hours' and are now even more professional. I would not hesitate to recommend this book to anyone thinking of, or anyone who is already running events. The tools and resources within the book have repaid the price of the book many times over.

Fleur Bowles

I've read a lot of event handbooks and this is by far the best. Easy to read, logical steps and covers all aspects of event planning. I would recommend this book to anyone who wants to organise a successful event, smoothly!

Kirsty Todd

This is an extremely well written book - a must have for any Event Planner. Covers all angles of the Event Planning Process - would highly recommend!

Ailsa Wiggans

This guide does exactly 'what it says on the tin' and is an easy to read, informative and very practical, step by step guide to planning successful public events. It is obviously written by an expert who shares his knowledge to guide you through the various stages of event planning. It has a logical flow and the information in it could also be used to organise and plan smaller events. I found it really useful.

The Event Expert

The Event Expert specialise in helping individuals and teams design, plan and deliver high-quality, exciting and enjoyable events that are packed full of great takeaway memories.

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